KULE
Nostalgic fruit flavors with herbal complexity, inspired by traditional Chinese medicine. Cans and bottled aperitifs, launching soon.
Our first drop of aperitifs is launching soon! Sign up for our email list to get your drinks, hear about launch updates, popups and more.
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You're in. 苦尽甘来.
Bitter first, sweet after. We'll be in your inbox with the first pour — follow the build in the meantime.
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Four flavors, with more in the works.
tangy and sweet, hint of smoke READY
tart candy, green apple READY
caramel and sweetgrass READY
bright flavor, peppery finish READY
warming and spiced... IN R&D
A dark, sour plum Chinese herbalists have used for centuries.
Tart and bright — traditionally taken after rich meals.
Warm and sweet — a grounding staple of TCM tonics.
The only berry that carries all five flavors at once.
Traditional Chinese Medicine is for everyone
Three years ago, I was experiencing chronic pain that wasn't improving with Western medicine. After a year of working with Western specialists and seeing no improvements, I turned to acupuncture and Chinese herbal medicine. Within weeks of starting on a course of herbal medicine, my condition started to improve. 8 weeks later, and my pain was gone.
Earlier this year, I embarked on a journey to bring herbal medicine to the masses in a way that was approachable, and most importantly delicious. That's why I'm launching KULE, a brand built around herbal medicine and inspired by East Asian flavors.
Follow along as I build this brand from the ground up. Coming soon to a place near you.